As we discussed earlier this month, my definition of self-promotion for professional women is:  Discussing your gifts and talents in a tactful way, when the time is right.

The rewards of promoting yourself in this manner are manifold.  The women I work with have reaped considerable rewards from developing and honing this skill.  These rewards include:

• Salary increases
• Better work assignments
• More respect from managers and colleagues
• Cash bonuses

For example, one of my clients is a marketing consultant at a public relations firm.  She felt as though her bosses did not fully recognize her achievements and contributions to the company.  Through our coaching, she realized she does not speak up enough in meetings and this was why her colleagues were unaware of all the great work she was doing.

Therefore, we created a strategy that allowed her to comfortably talk about herself in group settings.  As a result, at the annual company retreat, she took the opportunity to sing her own praises and discuss a new account she had recently landed.  This led to her receiving a sizeable cash bonus as well as a great new work assignment!  Not too shabby. 
 
Take the time to identify opportunities when you can discuss your gifts and talents in a tactful way with your colleagues.  Create your personalized self-promotion strategy and reap the professional rewards awaiting you!

Until next week…
Maret

This entry was posted by Maret McCoy on August 20th, 2007 under Career with keywords .

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